Refreshing Summer

20 August 2012
 

Advertiser: Lion
Creative Agency: BMF

0 0

XXXX Summer Bright Lager has rolled out a collaborative campaign with Ballarat quintet Gold Fields, covering The Lovin' Spoonful's 60's track, Summer in the City.

The cover forms part of its new 'Refreshing Summer' campaign and is the first execution in a series of partnerships with Australian artists. It was created by BMF and features television, social media, online and radio activity.

Related Content

Latest Campaigns

comments powered by Disqus