Meat and Livestock Australia has launched a year-long, recipe-dispensing retail campaign with oOh!Media.
The recipes are offered through oOh!Media's retail Dispensing ShopaLites technology, and will feature 15 billboards across the country.
It is kicking off with the company's spring 'Lamb is for Lovers' campaign, set to be followed by other themed recipes throughout the year including Australia Day, Summer BBQ and Winter Warmer.
Andrew Cox, group marketing manager for MLA said, “We are always looking for new ways to get our message across and these interactive recipe dispensing panels are a great way to link our campaign material with the provision of great beef and lamb meal ideas to Australian shoppers."
