Mars Petcare has rolled out a campaign for its Nutro Natural Choice brand to promote its new positioning and packaging.
The campaign includes posters, point-of-sale and retail executions. It was created by BD Network. Nutro Natural Choice associate brand manager Jess Hoare said: “Our goal is simple: to make the best natural pet food, right here in Australia, using only the finest quality ingredients. We believe the new campaign will help us deliver our message of Proven. Natural. Nutrition.™ to even more Australian pet owners and retailers.