Aldi has focussed on facial reactions for its latest ad to shout about low prices. In the ad, viewers meet Brett, Anna and Sam and see their reactions to low prices through close ups on their eyebrows, mouths and ears. Following the reaction of these three consumers, Aldi aims to highlight its in store price reduction, mentioning items such as beef mince, laundry soak and olive spread.
Brought to life by creative company BMF, "Prices You'll Love Talking About" will run across outdoor, catalogue, POS, digital display and television.
http://www.youtube.com/watch?v=v6WdlcGGnkg
