Huzzah! Watch this campaign for Burger King New Zealand. If it doesn't make you laugh, you have a heart of stone.
To promote the King's Collection, Colenso BBDO created the "frightfully wealthy" characters Sir Roger Poppincock and Baron von Cravat.
Set in a Burger King booth, the pair discuss how "awfully new, terribly delicious and jolly top-notch" the new lamb burger is.
Colenso BBDO creative director Levi Slavin said: "When I first met Sir Roger Poppincock and Baron von Cravat I was blown away. I'd never met anyone who had actually dated the Queen.
"Now I'm fortunate enough to know two. We look forward to many more gold-plated adventures as the two represent Burger King's premium range in 2014."
Burger King general manager of marketing James Woodbridge said: "Sir Roger and The Baron place a whole new focus on BK premium burgers. Lambs should be scared!"
The campaign is running across TV in 15- and 30-second spots, radio, out-of-home and online.
Burger King 'Poppincock & Cravat' TVC 15-sec
Burger King 'Poppincock & Cravat' TVC 30-sec
