Peugeot is invoking the traditional tale of Pinocchio, the puppet who just wants to be a real boy, with a robotic twist in its latest campaign for the Peugeot 208.
The ad, created by BETC in France, sees a robot driving the 208 through the city and coming alive as he drives the Peugeot he has 'borrowed' from his maker.
When he returns the keys at the end his nose starts to grow in true Pinocchio style as the robot tries to pretend he didn't take the car.
