Huggies has kicked off a warm-hearted campaign to promote newly designed nappies that protect against leaks and red marks.
Irene Anast, marketing manager for Huggies Nappies said “The ‘Perfecting the Hug’ campaign is all about showing mums the new soft and secure side shields that can only be found in Huggies Nappies, and demonstrating that Huggies are constantly innovating to address the concerns of Australian mums. Superior leakage protection doesn’t need to be uncomfortable, and these new side shields not only provide superior protection from leaks, but also help with preventing red marking because of their unique T-shaped design which hugs baby’s legs”.
Director: Adam Blaiklok, FilmGraphics Entertainment
Digital Agency: Bruce Clay, Red Ant
Shopper Agency: Evocatif
