Oz Lotto brought together two iconic Australian symbols, the beach and the Sydney Opera House, to celebrate its 20th birthday on Australia Day. The experiential execution, which brought 40 tonnes of sand to the water's edge at the Sydney Opera House, was a collaboration between Oz Lotto and Traffik. Traffik creative lead Adam Harriden said: "It's incredible to combine the two most important things in Australia, on Australia Day."
Oz Lotto brand manager Kent Madders said: "NSW Lotteries has a proud history with the Sydney Opera House which dates back to 1957, when tickets in the first Opera House Lottery draw went on sale to fund the construction of the internationally recognised landmark. To be able to offer this unique experience of Oztralia Beach, a first of its kind, was just incredible!"
Credits
Creative Director: Dave Mardon
Creative Lead: Adam Harriden
Art Director: Nick Blair
Strategist: Alex Beerden
Account Director: Fran Bartlett
Account Manager: Felicity Harris
