Operating Smoothly Since 1956

11 February 2014
 

Advertiser: B&D

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Garage doors, how do you make an interesting ad? BWM shows you how.

The campaign for B&D garage doors highlights B&D’s modern stylish products and the functionality and quality the brand has been known for since its launch back in 1956. All in a quirky, light-hearted manner.

Rob Belgiovane, chief creative officer at BWM Group, said: “B&D has been known for producing, reliable and smoothly operating automatic operating systems. The idea focuses on that smoothness and showcases their stylish doors in a fun way.

“It introduces this market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D.”

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