A campaign for a new doco about Lebanese Australians highlights the question of identity and belonging in Australia. SBS says it wants to question the “oftentimes strained Anglo-Lebanese relations in Australia”.
The campaign was created in-house at SBS and includes a TV promo, outdoor billboards, digital and press ads.
TV activity features the second verse of the Australian national Anthem discussing people who come to Australia across the seas.
Press and outdoor ads show a face split in half - one side depicting Anglo-Australian origin, the other Lebanese.
SBS group marketing manager Katherine Raskob, said, “SBS is keen to ensure the marketing for this landmark program is in keeping with its history of developing campaigns which are both provocative and compelling in the way they reflect the nature of the stories SBS has a tradition of telling, that no other broadcaster can or will.”
The documentary series launches on 7 January on SBS One.
