New balls please. Bjorn Borg sees sex and love everywhere. That's the concept behind the latest ads for the former tennis world number one Bjorn Borg's underwear brand.
The ads imagine a world where “sensual radiation” is so strong that it changes everything. That's Nudeclear power – (like nuclear power, get it?) - and it comes from wearing Borg's latest pants. The spring summer 2014 range is inspired by nature. Ads run online and in-store from today (23 January)
“If Björn Borg could decide, the whole world would overflow with nudeclear power, a world where we all live in a sensual high radiation zone," said Lina Söderqvist, global marketing director at Björn Borg.
OK then.
