Fast food company Hungry Jacks has kicked off a campaign for its revitalised range of chicken burgers and wraps, led by a television spot carrying the tagline "Nothing naughty about it".
Created by Clemenger BBDO Sydney, the campaign aims to target health-conscious women and focuses on its items reductions in salt and fat. The campaign will see wide-reaching executions across television, press, radio, out-of-home, online, mobile and cinema.
