Westpac has unveiled a campaign spruiking its 24/7 self-service branches. Kind of like the self-serve stations at supermarkets but, presumably, a lot less frustrating. One presumes this because surely nothing is more frustrating than the supermarkets' panic attack-inducing, anti-intuitive monster machines.
Anyway, we digress. The Westpac campaign, created by DDB, paints a picture of vibrant night communities who needs to engage with their banking services. It's the night-time economy and Westpac has pledged itself to be in the midst of it.
“Customers are in the driving seat and Westpac is here to support their lives, in increasingly new diverse and accessible ways,” DDB Melbourne executive creative director Darren Spiller said. “We're all part of the night-time economy now.”
The campaign launched on 3 November and runs across TV, out-of-home and digital platforms.
