Why should you in enrol at Federation University? The uni's ad, the second phase of a launch campaign, is here to tell you all about it.
Centred around inspiration, the campaign is a continuation of placing the institution high on prospective students' consideration list following the merger of the University of Ballarat and Monash University Gippsland campus earlier this year. Phase one was to introduce the new brand.
Federation University manager of marketing and communications Phill Crone said: “We're out there now and people have been inspired by the campaign. We want people to know that the new name doesn't change what we stand for – we're still a university that has rated five stars for teaching, five years running, and we currently hold the highest graduate employment rate of any Victorian-based university. These are the stats that students should be aware of when they're choosing preferences.”
Cubed, the creative agency behind the campaign, founding partner Mike Chuter said: “It is important for us to remind people that FedUni comes complete with the history of both the University of Ballarat and the Monash Gippsland campus, and the merger has combined the best of those universities to offer students some truly great reasons to choose them as a worthy study options.”
The campaign will run until mid-January across TV, radio and digital platforms.
