The Bank of Melbourne has kicked off an extensive brand campaign in an attempt at connecting with everyday Victorians, businesses and local communities.
Created by a handpicked team from within the ranks of Ogilvy Group Melbourne and STW's Designworks, the "Mutual Prosperity" campaign marks the opening of local BoM branches today.
The campaign is running across television, digital, social media, merchandising, outdoor, print, radio and direct marketing.
