Fanta says it is making fizzy pop more colourful and interactive in its “Mix, Name and Share” campaign where fans create new flavours for golden prizes including the Sony PlayStation 4 and a PlayStation Vita package.
The campaign coincides with a limited edition flavour, the Strawberry Kiw, to add more mayhem to the mix.
To get involved access the Google Play, Apple app store or FANTA Australia Facebook page.
The campaign will run across out-home, digital, cinema, social media and point-of-sale marketing.
CREDITS
Creative – Ogilvy & Passport
Media – Ikon
Digital – DT & Webling
Social Media – Pulse Communications
Shopper - Mix
