Makes You Think

5 November 2013
 

Advertiser: Foxtel
Creative Agency: Clemenger BBDO (Sydney)

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Foxtel has loads of channels. And it's promoting them to the curiously minded through a campaign called 'Makes You Think'. As in Foxtel makes you think.

The campaign will focus on key talent featured on Foxtel's stable of channels including Kevin McCleod from Lifestyle's Grand Designs.

“This campaign is inspired by the idea that the more we learn, the more we realise how much we don't know, and features our on-screen talent representing our channels,” said Foxtel executive director of sales and marketing Ed Smith.

“From architectural masterpieces with Kevin McCloud on Lifestyle, to archaeological digs with Sir Tony Robinson on History, and far beyond, Foxtel is the home of programming for the curious mind.”

The campaign will launch on 10 November and will run across TV and print. It was developed by Clemenger BBDO Sydney.

Click here for the Kevin McCleod TV ad.
Click here for the Matt Moran TV ad.
Click here for the Brian Cox TV ad.

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