Executive Creative Director: Andy DiLallo
Art Director: Tim Green
Copywriter: Rupert Taylor
Bundaberg Rum has launched their first TVC in over a year to promote their Bundaberg Red product.
The western-style TVC sees the return of the iconic Bundy R. Bear, who has been given a CGI makeover by Sydney-based effects specialists Animal Logic.
The 12-week campaign was developed to promote Bundaberg Red as a smoother alternative to Bundaberg Rum.
