Creative Director: Nick Ikonomou
Writers: Nick Ikonomou and Deb Enright
Art Director: John Summerville
Agency Partner: Paul Cornwell
Agency Producer: Shane FordDirector: Grant Marshall
Producer: Hannah Byrnard
Production Company: Blacklab
Post Production: The Post Lounge
Queensland’s largest super fund, Sunsuper, is hoping to consolidate its position in the competitive superannuation sector with a new multi-media campaign.
Created by BCM, the new campaign looks to reposition the brand under the theme "Make your dreams more than dreams". It features real Sunsuper members sharing their intimate stories of life in retirement and of dreams realised.
TV and online advertising will initially represent the key components of the campaign, with plans for a fully integrated campaign across a wide range of channels within the next 12 months.
