Westpac is on a mission to save us all from “losing it”. A new spot for the bank, by DDB Group, focuses on that awful moment to reaiise you've lost your wallet, followed by slow outward rage.
The bank's new saving grace for when you lose it all is the Westpac Emergency Cash. It is a code that allows you to withdraw money - without your wallet.
“It’s a spiral we all know too well. The crazed patting down of pockets, the self-loathing, the atomic out-pouring of anger… losing your wallet sucks. But for Westpac customers it now sucks a little less,” said DDB Melbourne's executive creative director, Darren Spiller.
Credits
Agency: DDB Melbourne
Darren Spiller - Executive creative director
Glen Dickson - Creative director
Robbie Brammall – Senior copywriter
Jo Alach – Senior agency producer
Simon Thomas – Head of broadcast
Andrew Little – Managing director
Mandy Whatson - Managing partner
Matty Graham - Business director
Jonathan Hiley – Business coordinator
Anna Bollinger - Planning director
Production company - Finch
Director – Christopher Riggert
Producer – Camilla Dehnert
DOP – Jeremy Rouse
Editor – Stewart Reeves
Grade - Edel Rafferty (Method Studios)
Online – Jamie Scott (Method Studios)
Music supervision – Level Two Music
Music – Luke Temple “You belong to Heaven"
Sound Mix – Paul LeCouteur, Flagstaff Studios
Client: Westpac
Lisa Ronson - Head of mass marketing services
Susan Coghill - Head of advertising
Emma Mahon – Senior advertising manager
Tim Barrett – Advertising consultant
