Fashion brand Country Road and The Woolmark Company have collaborated to create a new campaign titled “Life Through Wool”.
The campaign, created by C-KOL, is set in rural Australian landscape, based in Boonoke, and stars Australian actress Isabel Lucas taking in the oldest wool farms to celebrate Cotton Road's 40th year, as well as the 50th anniversary of the quality-assurance stamp that is the Woolmark symbol.
The campaign will run across digital, cinema, social media and PR.
CREDITS
Agency & Production Studio: C-KOL
Creatives & Directors: Jessie Oldfield and Adam Murfet
Account Director: Natalie Arnull
Producer: Elizabeth Rocka
Scriptwriter: Jane Hampson
Cinematographer: Shelley Farthing-Dawe
Composer: Erin McKimm
Editor: Daniel Kerr
Colourist: Roslyn Di Sisto (Method Studios)
Graphic Design: Ortolan
PR: MCMPR
Media Agency: Max Media Lab
