Dairy Australia is celebrating Australia's dairy farmers with a new integrated campaign that will air on 4 August.
The push is the first major campaign from Dairy Australia in six years and will include eight new ads appearing across all media platforms.
CumminsRoss? chief executive officer, Sean Cummins said “The Legendairy campaign is playful and genuine. It?s not just about marketing milk; we?re sharing the bigger picture - a mosaic of stories with one clear message: our Aussie dairy farmers and Australian dairy products are Legendairy.”
See the micorsite at www.legendairy.com.au.
