Online travel company Expedia has launched a campaign led by a 3D cinema spot called 'Las Vegas on $273', aiming to demonstrate the savings that can be made by booking a holiday with Expedia.
Created by BMF, the cinema execution is airing directly before The Avengers in cinemas across Australia and New Zealand. The campaign is supported by a second television spot showcasing the South Pacific, with both spots to be further promoted with print, out-of-home and online executions.
