SYDNEY: The Australiuan Red Cross, in partnership with MTV Australia, has developed an
anti-discrimination TV campaign to go live on Monday 21 June.
The "Labels" campaign, created in-house by MTV Australia, is spearheaded by a 40-second
TVC which features the tagline: "If only we could choose our labels. Discrimination sux."
The Australian Red Cross, in partnership with MTV Australia, has developed an anti-discrimination TV campaign to go live on Monday 21 June.
The "Labels" campaign, created in-house by MTV Australia, is spearheaded by a 40-second TVC which features the tagline: "If only we could choose our labels. Discrimination sux."
The campaign marks the second collaboration between MTV and Red Cross Australia, and will be broadcast on MTV Australia and online.
