If you weren't awake yet, you will be after watching this raunchy campaign written and directed by Penelope Cruz for Agent Provocateur.
The 6-minute ad promotes Cruz's first collection for the brand's Autumn Winter 2013 range and features cameos from her hunky husband Javier Bardem and pregnant sister who co-designed the lingerie line.
As the name suggests, Agent Provocateur makes provocative ads. This one made the Saatchi & Saatchi New Directors' Showcase at Cannes earlier this year.
Production company: Twentyfour Seven Productions
Executive Producer: Ivo Van Vallenhoven
