No one likes to be left behind – so Australia needs to 'Keep It Clever' to ensure it's not left on the backburner. McCann is behind a new campaign for peak body Universities Australia calling for support for our country's universities.
Belinda Robinson, chief executive of Universities Australia, said: “Underpinning every successful nation is a highly capable university education and research sector.”
The campaign is running online, on TV and outdoor.
CREDITS:
Agency – McCann
Executive creative director – John Mescall
Creative directors – Chris Searle, Damian Linklater
General manager – Nicole Gardner
Senior account manager – Rebecca Elliott
Planning – Karl Bates, Sarah McDonald
Digital producer – Jeremy Carreon
Digital strategist – Bradley Moore
Animation – Mighty Nice
Music and sound – Rumble Studios
