A dysfunctional, matching jumper-wearing family is the focus of Devondale's latest comical campaign; this time spruiking its Smooth Tasty All-Rounder cheese.
The aim of the campaign is to show that while families may not agree on everything - including having to wear matching jumpers - Devondale's cheese is one they can agree on. It is the seventh ad from the dairy giant this year, following ads including 'Crazy Cat Lady', 'Glow Girl' and 'Soy Aftertaste Face'.
DDB Melbourne executive creative director Darren Spiller said: "This category has always been about perfect families, with perfect hair, who laugh inexplicably when they're eating sandwiches/ That's not reality. My kids make it a point to hate everything I love, so we just wanted to execute that truth in the most entertaining way possible. Hopefully it's refreshing to see a less-than-perfect family on TV for once."
