How do you get out of a rut? With Pacific Magazines' New Idea, according to a brand campaign from the title. But beware, your dog may not like new white couches, lime green exercise gear or sushi for dinner.
"The end line - 'It starts with a New Idea' - captures how the magazine has and always will inspire change and new possibilities in the lives of Australian women. Life can be a bit brighter, more colourful and fun with New Idea," New Idea marketing director Narelle Riley said.
It was created by creative team Matt Baldwin and Marie Mansfield.
The ad will run across TV, print, out-of-home and digital.
