It starts with a kiss

4 November 2013
 

Advertiser: RSVP

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Fairfax online dating service RSVP wants you to fall in love with its myriad mobile platforms.

The campaign is centred around the brand's 'kiss' symbol.

“Online dating is the way of meeting new people for the modern day romantic,” RSVP general manager Glenis Carroll said. “Our core industry of thirty-something men and women use RSVP as a key part of their social repertoire.

“With this campaign we wanted to reflect the integration of our site into their daily lives and show the variety of mobile devices today's singles use to meet and connect with new people.”

The ads will run across TV and digital platforms.

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