Shout For Good has launched a campaign to promote its new app that allows consumers to shout a coffee for their favourite charity directly from their smartphone.
The app that targeted at a younger market, encourages consumers to shout their favourite charity a coffee, beer, movie ticket or any dollar amount which can then be shared across social media.
Jane Martino, co-founder of Shout said Shout was developed around the idea that a whole lot can be achieved if everyone just gives a little. Donations don’t need to be big to make a significant difference. There was a need to integrate current trends like mobile technology and social media with people’s giving habits, to help non-profit organisations survive and grow. Aussies are second-to-none when it comes to helping others so I know Shout will be embraced."
The campaign will run on TV and online.
