Invisible Zinc has released its new campaign highlighting the importance of regular skin checks. The campaign looks at 'bad' and 'good' spots, encouraging Australians to protect their skin from the sun with regular check ups and sunscreen protection.
'Invisible Zinc of the Month' created by Airborne feature media personalities Fifi Box, Bondi Rescue lifeguards, Emma Freedman and Hayden Quinn to push its message across.
Airborne managing director, Scott Player said “skin cancer is Australia's most common cancer and this campaign is a great way for Invisible Zinc to highlight the importance of skin healthy and urge people to take action in getting themselves checked.”
The campaign spans radio and digital channels.
