You've heard of a vegetarian, possibly even a pescatarian. But how about the Bettertarian?
It's a new food philosophy created by Target 100. The campaign aims to raise awareness for Australian consumers to make better, healthier food choices and be aware of the environment your grub is coming from.
The campaign, delivered by agencies Republic of Everyone and The Bravery, work towards sustainable farming by 2020 and features chef and TV personality, Darren Robertson as well as sustainable food advocate, Rebecca Sullivan. All promoting the Bettertarian that makes everything...better.
CREDITS
The Bravery - PR and Social Media
Republic of Everyone – Digital and Video
