Triple M has kicked off a campaign to promote its ARL and NRL coverage and has pulled in the big guns.
The I Will ad stars NRL honchos Matty Johns, Mark Geyer, Peter Sterling, Gorden Tallis, Andrew Johns, Wendell Sailor and Ryan Girdler. The AFL line-up features James Brayshaw, Garry Lyon, Billy Brownless, Luke Darcy, Danny Frawley, Jason Dunstall, Wayne Carey, Campbell Brown and Damien Barrett.
The campaign puts sporty banter at its heart. "I will behave on away trips. Maybe...” etc.
“Triple M is home to the most entertaining and engaging footy calls and shows on radio," said SCA’s national marketing director Adam Bower. "These spots are just a small insight into what makes them so successful and a favourite with footy fans across the country.”
The campaign will run in time for Round 10 and follow for the remainder of both the NRL and AFL seasons in stadia, across various online channels and television nationally.
Credits:
SCA Marketing
Head of Marketing & Communications: Nikki Clarkson
National Marketing Director: Adam Bower
Creative Agency: CHE Proximity
Creative Director: Dom Megna & Rogan Briggs
Production Company: Fabric Films
Director: Charlie Fergusson
Producer: Krista Fergusson
DOP: Simon Ozolins
Post Production: The Post Lounge
Post Producers: Celeste Fairlie & Kurt Royan
Offline Editors: Sam Stokes & Sue Schweikert
Sound Design: Ben Stewart
Colour Grade: Nuala Sheridan
Motion Graphics: Phillip Radford
Online Edit: Phillip Radford
