Bad news for human letterboxes: you're no longer needed. That's the premise of BPAY's light-hearted campaign spruiking its electronic bill service, View.
The campaign carries the tagline “your letterbox may never see another bill” and spruiks BPAY View as a one-stop shop where consumers can receive, store and pay bills. It was created by BMF and is running across TV, print and out-of-home.
