The road to Brazil is long, but advertisers are loading up the wagons and getting ready to roll for the World Cup. Rebel Sports is lacing up its boots with a new campaign packed with footy stars across all codes and the latest product from the likes of Nike, Addidas and Umbro. They're sported by members of the Rebel "dream team" including Cameron Smith, Jimmy Bartel, Marc Murphy, Todd Carney, Luke Burgess, Jeremy Cameron, Steele Sidebottom and David Williams.
The BD Network TVC, produced by Airbag productions, will also span digital, social and in-store executions.
Rebel Sports general manager Rob Kain said the aim was to show rebel as the place to go for kit no matter which form of football fans follow. “It's huge year for football in Australia. Not only do we have the kick-off of the footy season for AFL and NRL, but a big year for soccer both domestically and internationally, with all eyes on Brazil.”
