Forget about a glass of whisky and cookies. Hipster Santa isn't interested. That's right. He rides a fixie bike not a sleigh and he only likes coconut water and gluten-free macaroons.
As part of a temporary pop-up in Central Mall in Sydney, Hipster Santa will be offering gift advice to shoppers, who can also take selfies with the man himself and post them on social networks.
The campaign for Frasers Property and Sekisui House, includes PR, outdoor, point of sale, interactive digital display and a social activity across Instagram, Twitter, Facebook and Tumblr.
His band, Hipster Santa and the Antlers, will be appear on the digital screens in the mall playing indie covers of Christmas tracks. Shoppers can also interact with the screens.
