Hungry? Spiced Shortcrust Mince Pies by Heston Blumenthal sounds like a delicious Christmas treat. Or just a treat. That's what Coles' new campaign is about, featuring the celebrity chef himself.
The TV campaign, created by Big Red, will air tonight to promote Coles' new Heston Christmas range.
Coles marketing and store development director Simon McDowell said: “We have experienced phenomenal success with Heston's Christmas range, available exclusive to Coles once again this year”.