The Thankyou Group has launched a TV ad explaining how to help support aid and development projects in Asia and Africa in its new social enterprise motivator.
The campaign coincides with Thankyou Water, Thankyou Food and Thankyou Body Care products being placed in Coles and Woolworths.
Justine Flynn, Thankyou Group director brand and people says, “We felt it was important to take a different approach with this ad. We wanted it to be more than just about Thankyou and our products; we also wanted to help educate the public on what social enterprise is.”
The ad was produced in partnership with Kintaro Studios and Aspect Media, both of which provided services to Thankyou at reduced costs.
