Launching Australian Frontline Machinery into the market required a tough campaign.
So the company, which sells ex-military vehicles, hired The Hallway to make it happen.
The first AFM campaign has now hit the streets – in the form of suitably tough street posters, made of metal.
Simon Lee, ECD and creative partner at The Hallway, said: “They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, our metal posters remain unscathed – a suitable analogy to our military vehicles' toughness.”
Karen Harrigan, marketing and sales manager at AFM, added: “These are exciting times for Australian Frontline Machinery. We have a unique product and a rich brand platform which allows us to stretch the boundaries of automotive marketing.”
The AFM Tough Metal Poster campaign was made possible by Revolution 360, a non-traditional outdoor media and experiential company.
