Guess

2 August 2011
 

Advertiser: Kmart
Creative Agency: BWM Dentsu Melbourne

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Kmart has unveiled a campaign which centres around the store's positioning of dropping its prices for good.

Created by BWM, the campaign invited 1000 mothers into a Kmart store with no price tags on any products, asking them to 'guess' the prices of everyday products.

The 60-second television spot is supported by 30-second product vignettes, as well as in-store, digital and outdoor advertising.

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