If you look at the floor when you go shopping, then you'll love this aisle dominating campaign from Be Natural, installed by Torch Media.
The snacking brand's ad stretches the length of the snack and cereal aisle offering lifestyle tips as well as advice on how to grow your own fruit and veg. Good job it's not in the vegetable aisle.
The trial for the healthy snack brand is now live in 10 Woolworths supermarkets around Australia and runs 'til June.
Credits
Creative: TorchMedia
Client: Be Natural
