Cows and sheep ruminate on the benefits of a grass diet and ethically sourced meat in the latest campaign from healthy burger chain, Grill'd.
'Grass fed or grain fed' is created by VICE, with animation by studio Rubber House.
Grill'd founder, Simon Crowe said: ““The Grill’d brand philosophy has always focused on three simple words; ‘making burgers good’. This piece is the latest development in our story. We want to be open with our consumers about where their burgers come from."
The online campaign will also be supported in restauraunts.
