Sydney-siders – it's time to escape the bubble and discover yourselves in Brisbane.
Tourism and Events Queensland and Brisbane Marketing have launched a new push to its 'Give me Brisbane any day' campaign to convince the NSW capital to head north as the winter temperatures set in.
DJ Rosso, from Kiis FM, features in the campaign, as he is whisked away to Queensland to see a new side of life.
The campaign also plays on tongue-in-cheek research from Pedestrian that asked Sydney-siders 'how green is your juice?', 'how long are you willing to wait at Gelato Messina?' and 'how much do you value your relationship with your Yogi?'.
The campaign is running for three weeks across TV and digital.
Credits:
Client: Tourism and Events Queensland
Media: UM
Creative: Ensemble
Social media: Society
