Optus' latest push for its music rewards program, Rockcorps, uses radio duo Fitzy and Wippa. With fake boobs.
The telco launched Rockcorps in February last year. Young people that do four hours community work earn tickets to exclusive concerts and events. 'Give, get given' is the tagline.
Content strategy and creative developer, Kontented, worked with Starcom's Liquid Thread on the latest piece of work.
CREDITS:
Client - Optus Rockcorps
Agency – Starcom / Liquid Thread
Media Partner – Nova 96.9
Production – KONTENTED
Director – Kate Edwards
Producer – James McInerney
Post – KONTENTED / Doug Suiter
