Racing Victoria wants Victorians to get back into the racing season with a funny new campaign.
The two part spot is the first campaign from BWM and features two people who justify their actions to a judgy looking race horse.
Andrew Catterall, Executive General Manager, Strategy & Development of RV, said “We’ve changed our strategy this year, pooling resources across creative development, media agencies and media buy, to achieve a better outcome for the industry and foster new and renewed engagement with the sport. Together with the Melbourne Racing Club we’ve developed a fresh and playful approach to encourage Victorians to get back on track and enjoy this iconic and unrivalled period on Australia’s sporting, social and fashion calendar.”
Watch the 'Paint' spot.
Managing Director: Carl Ratcliff
Executive Creative Director: Murray White
Art Director: Mike Fritz, Gus Johnston
Writers: Chris Hanrahan, Jake Mclennan
