Channel 4 in the UK has released a gay pride promo for the Sochi Winter Olympics to wish good luck to all athletes competing at the games, "gay or straight". 'Gay Mountain' was created by the network's in-house 4Creative team, with the 90-second spot running across all Channel 4's channels including E4, More4 and 4Seven. Channel 4 chief marketing and communications officer Dan Brooke said: "This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi – gay or straight."
