Socceroos legend John Aloisi is the star of the new “IGA Future Soccer Stars” campaign.
Created by Creative Oasis, the campaign promises to give 2,500 youth soccer clubs the chance to win a share of $150,000 in club grants.
IGA customers can also win a share of $100,000, by shopping at IGA and entering online at iga.com.au/futurestars. IGA customers are encouraged to nominate their local footy club to receive a grant every time they shop and enter the competition.
To top it off, a cash prize of $10,000 is up for grabs for one club, as well as an exclusive training session from Aloisi.
“The largest participation sport in Australia is the junior ranks of soccer, and IGA’s 'Future Soccer Stars' gives us the opportunity to tap into communities at a local level. We’re thrilled to be able to help support this growing sports industry,” said Fergus Collins, CEO of Metcash Food & Grocery Supermarkets.
The campaign is running across TV, radio, digital, catalogues and in-store.
Credits
Client: Metcash Food & Grocery
Agency: Creative Oasis
Creative director/writer: Paul Knights
Senior art director: Paul Lo Russo
Group account director: Saxon Wyatt
Agency producer: Wendy Gillies
PR: Zing
Production company: 2Feet Films
Director: Phil Rich
Audio production: Buzz Pringle, GAS
