NAB is kicking off the next stage of its 'Footify Australia' campaign this weekend, via Clemenger BBDO Melbourne.
The new spot introduces NAB's Footify Fansplant - “where we take sports fans from around the world and you convert them into footy fans”.
The TVC sees Swedish ice hockey fan Bjorn dumped in an Aussie lounge room, still wearing his alpine horns.
'Footify Fansplant' involves finding die-hard sports fans from around the world and bringing them to Australia to be 'footified'.
NAB is hunting footie-mad families from across Australia to host international sports fans and show them the way of the AFL.
The season-long campaign will follow the stories of the 'fansplantees' and their host families through TVCs, banner ads, afl.com.au takeovers, print, ATM screens, Network Seven and Fox Footy broadcasts and through social media.
The campaign will launch on TV tonight.
CREDITS:
Client: NAB
NAB chief marketing officer - Sandra de Castro
General manager of consumer marketing - Kevin Ramsdale
Agency - Clemenger BBDO MelbourneCreative chairman - James McGrath
Creative directors - Rohan Lancaster, Darren Pitt
Copywriters - Andre Hull, Clark Edwards
Executive producer - Sandra von Bibra
Managing partner - Lee Simpson
Director - Jonathan Kneebone, The Glue Society
Production company - Will O'Rourke
Post production - The Butchery / The Refinery
Sound - Flagstaff Studios
