Follow the wolf

29 July 2010
 

Advertiser: Boca Lupo
Creative Agency: Soap Creative

0 0

The launch campaign for Boca Lupo, an Italian energy drink, has been unveiled with an interactive website as the centrepiece.

The site invites users to "follow the wolf" through animated woods, culminating in an interactive experience with other users in real time.

The campaign will also encompass print, outdoor and point-of-sale advertising.

Related Content

Latest Campaigns

comments powered by Disqus