Luxury superyacht brand Murcielago releases its latest campaign Fly Murcielago, promoting the fast and luxurious lifestyle the yachting world offers for those with little time to get-away, but plenty of cash to spend.
The campaign, created by The One Centre, is the first in a series of content based around Miami, Havana and the Bahamas. The ad takes us through these get-away destinations, using the tagline “where luxury meets velocity”.
John Ford, CEO of The One Centre, said: “The people who will charter Murcielago live at a different speed to others. They travel countries like they’re popping next door. They are the jet set, because that’s what they can afford. They are time poor and want to get the most out of any holiday. Murcielago with its speed and range allows them to experience more of the world’s most iconic and diverse waterways. We saw the opportunity to create a private airline brand for this luxurious superyacht and position it as the private jet aircraft of the sea.”
Credits
Client: The Adcock Group
Strategy and Concept: The One Centre
Strategist: John Ford
Project Director: Katie Molloy
Project Manager: Danica Jenkins
Executive Creative Director: John Ford
Creative Director / Art Director: Chris Gillespie
Creative Director / Copywriter: Geoff Reid
Production Company: CAVORT
Producer & Director: Ian Fowler
Scriptwriter: Ian Fowler
Cinematographer: Ian Fowler
Original Music: CAVORT and Elias Constantopedos
Animation: Nicolo Bianchino
Website Design: Chris Gillespie
